Re-energising
transformation at a global B2B leader

Challenge

A global B2B business was stuck mid-transformation, held back by outdated systems, fragmented teams, and strategic misalignment at senior levels. An earlier initiative, driven by a traditional consultancy, had stalled, leading to operational inefficiencies, frustrated teams, and high turnover. The company urgently needed a fresh approach—grounded in digital innovation—to regain momentum and unify its marketing strategy.

Approach

We deployed a rigorous diagnostic to rapidly identify critical gaps, hidden inefficiencies, and stakeholder misalignment. Our collaborative approach centered on co-creating a new Target Operating Model with clearly defined roles, responsibilities, and KPIs. 

Structured stakeholder workshops aligned leadership behind a clear, ambitious vision and aligned the team behind a 9‑month roadmap. Targeted pilots and organisational  accelerators designed to rapidly address technological and organizational issues, and implemented Gen AI–enabled dashboards for real-time analytics and dynamic decision-making.

Results

• 60% increase in sales driven from an improved operating approach.

• 30% reduction in campaign launch turnaround times.

• Stakeholder alignment improved, revitalising internal confidence.

• Embedded a scalable, agile model for continuous innovation.

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The client emerged stronger, more agile, and prepared to lead, not just adapt, in a dynamic marketplace.