Why are we here?
A once in a generation opportunity
AI headlines land daily, promising double-digit growth and productivity breakthroughs. But in the real world, companies are struggling:
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60 % lack a clear plan and vision for AI
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74 % admit they’re struggling to achieve and scale value
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Only 1 % say they’ve reached true AI maturity
Marketing leaders are drowning in pilot projects and vendor noise, unsure who to trust or where to focus. Budgets can splinter, momentum stalls and the promise remains unrealised.
Signal42 cuts through the hype and turns ambition into impact.
We build on your strengths, align your leaders, and evolve people, processes and operating model so AI delivers measurable value - fast.
What we do
Accelerate your AI journey
Wherever you are in terms of AI maturity, Signal42 will help you achieve concrete results and build a success story from AI in weeks
Benchmark your organisation's AI maturity
Find out where your company is on the AI curve - in under 3 minutes.
Our work
Delivering on the promise of AI today
We've delivered dozens of successful transformations and led our clients through wave after wave of tech change
CASE STUDY
Content Automation for a global drinks brand
Raised creative quality by 28% and multiplied output sixfold, fuelling efficiency.
CASE STUDY
Unified Marketing Ops in Financial Services
Integrated AI ecosystem, achieving 20% cost savings, 30% faster campaigns, and award-winning brand cohesion.
CASE STUDY
Re-engineered loyalty for a top media brand
New approach to customer engagement, cutting churn by 17%, lowering costs by 15%, and driving sustained revenue growth.
CASE STUDY
Rebooting a stalled B2B transformation
Building a Target Operating Model with agile structures, unlocking efficiency gains and sustainable growth.
Who we are
Business, marketing and technology expertise
Our specialists support across critical areas of strategy, delivery and change management
Over 25 years of experience in digital marketing transformation, specialising in integrating AI and automation into marketing ecosystems. Most recently, as Global SVP, Product and Solution Design at OLIVER, he worked with brands like Unilever, HP, Ford, and Diageo to develop and scale AI-driven capabilities that enhanced operational efficiency and marketing effectiveness.
Tim Hussain
A proven track record of enabling marketing organisations to confidently embrace the future. With deep expertise across media, creative, content strategy and customer experience, Rob has led transformative initiatives for the likes of PepsiCo, Amazon, and Unilever. He unites marketing, technology, and creative culture consistently to drive meaningful change
Rob Isaacs
Legal & Policy
Laura Holden
Martech & Product
Jason Liew
People & CHANGE
Clare Eagle
ROI & Effectiveness
Andrew Challier
Technologist
Tim Davies
Policy & Regulatory
Nick Stringer
Sarah Leccacorvi, Head of Content, O2
They quickly got to grips with our issues by working closely with our senior leadership, which enabled us to meet the needs of the whole business.
Sarah Bidnick, CMO, TodayTix
They brought a unique combination of skills and experience - taking our in house team on an invaluable journey.
Get in touch for a chat
CUT THROUGH THE HYPE | UNLOCK VALUE | DELIVER ON THE PROMISE OF AI
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