Accelerating AI-Driven Content Production
Industry
Global Beverages / FMCG
Company Size / Annual Revenue
Enterprise / £17B+ revenue
Markets
Global – Americas, EMEA, APAC
Relationship
Global CMO, VP Marketing Operations, VP Digital Transformation
Challenge
A global beverage leader with over 50 brands faced significant inefficiencies due to fragmented, legacy content workflows and limited data integration. The challenge was to establish a centralised, agile model leveraging creative automation to create culturally relevant, personalized content at scale, while reducing duplication and driving cost efficiency.
Approach
We designed and implemented an innovative Target Operating Model built around a centralized, AI-powered ‘Content Hub’ This involved re-engineering creative workflows and introducing automation tools to streamline and standardize production processes globally.
Advanced analytics dashboards integrated real-time customer insights directly into content creation, dramatically enhancing personalization. Comprehensive training ensured global teams rapidly adopted the new system, aligning local relevance with global brand standards and fostering continuous improvement.
Results
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6x increase in creative output for same investment
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28% increase in creative quality scores.
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Enhanced personalisation, driving customer engagement.
This AI-driven model enabled scalable, customer-focused creativity, positioning the client for sustained competitive advantage.
